The Black Friday men’s event features discounts of up to -80% on men’s sneakers, shoes, and clothing from top brands: Asics, Birkenstock, Nike, Jack & Jones, Nudie Jeans, Fred Perry, Kangol, and many more. You can find all the men's wardrobe essentials on this page, including men’s sneakers, men’s clothing, boat shoes, puffer jackets, and caps, all on sale.
This is the perfect time to treat yourself to the Asics GEL-1130 and GEL-NYC sneakers, Birkenstock Arizona sandals, Jack & Jones Marco Dave trousers, Nudie Jeans Lean Dean jeans, or Fred Perry Twin Tipped polos at discounted Black Friday prices. On the big day, the deals last only 24 hours: don’t miss out on your size!
During Black Friday, all men's fashion is on sale: sneakers, sandals and clogs, boat shoes, jeans, trousers, polos, sweatshirts, puffer jackets and accessories. The biggest discounts are on colours and styles from previous seasons, where you'll find the real cheap men's clothing.
Black November kicks off the first men's promotions at the beginning of November, all grouped on this page. These ramp up during Black Week, peak on Black Friday, valid for just 24 hours, and finish with Cyber Monday: a chance to refresh your winter wardrobe and prepare Christmas gifts at low prices.
The men's trainers on sale are the first purchase of Black Friday. On Black Friday sneakers, find the Asics GEL-1130 and GEL-NYC, the Saucony Progrid Omni 9 and Saucony Shadow 5000, and the Mizuno Wave Rider 10. The selections Black Friday Nike men and Black Friday Puma men include the Nike Initiator and Nike Air Max, along with Puma Speedcat and Puma Suede XL trainers.
For men's shoes, Black Friday shoes features the Birkenstock Boston clogs and Birkenstock Arizona sandals, the Sebago Docksides Portland boat shoes and Sebago Dan loafers, Palladium Pampa boots and the Blundstone Classic Chelsea ankle boots, perfect for winter. The Kleman Padror derby shoes complete more formal outfits.
The men's clothing on sale is organised by brand. Black Friday Nudie Jeans features the Nudie Jeans Lean Dean, a slim tapered fit, Steady Eddie II with a regular tapered cut, and Grim Tim. Black Friday Jack & Jones offers Jack & Jones Marco Dave trousers, sold in packs of two, and Black Friday Fred Perry provides the Fred Perry Twin Tipped polos with double trim at the collar and cuffs, as well as Fred Perry Ringer t-shirts. The organic cotton sweatshirts and jumpers from Colorful Standard complete the outfit.
To stay warm in winter, the men's puffer jackets on sale and technical coats are on Black Friday Helly Hansen, featuring the Helly Hansen Munich waterproof jackets, Black Friday Napapijri, Black Friday Superdry and Black Friday Alpha Industries, the brand known for the MA-1 bomber jacket. All jackets, puffer coats and overcoats on sale are also on Black Friday jackets and overcoats.
The Kangol 504 and 507 berets, in wool or the Tropic Ventair version, are on Black Friday Kangol, while the New Era 59FIFTY and 9FORTY caps from the New York Yankees can be found on Black Friday New Era, and the Eastpak Padded Pak'r and Day Office backpacks on Black Friday Eastpak. Black Friday Project X Paris features sweatshirts, t-shirts and trousers from the Parisian streetwear brand.
Other men's brands on sale complete the selection:
Pepe Jeans, Urban Classics, Revolution, Geox and Blend also complete the Black Friday men's selection.
Black Friday doesn't stop at men's wardrobes: Black Friday women's and Black Friday children's deals allow you to kit out the whole family, and all the Black Friday promotions are gathered on the Black Friday page. Fast delivery and best price guaranteed.
Black Friday 2026 falls on Friday 27 November, and Cyber Monday on Monday 30 November. The first men's promotions start at the beginning of November with Black November.
The go-to options are the men's trainers that can be worn every day: Asics GEL-1130, Saucony Progrid Omni 9 or Nike Initiator. For winter, the Blundstone Classic Chelsea boots and Palladium Pampa boots take over.
The Nudie Jeans Lean Dean is a slim tapered fit, fitted through the leg, while the Steady Eddie II has a regular tapered fit, looser on top. Black Friday is a good opportunity to try a new fit with less risk.
Right on this page: jeans, polos, sweatshirts, puffer jackets and men's accessories are gathered here, filterable by brand and size. The cheap men's clothing is mostly found among the colours from previous seasons.
A Kangol beret, a Fred Perry polo, an Eastpak backpack or a pair of Asics trainers make appreciated men's gifts at Black Friday prices. Be sure to check the size before ordering.